REVIEW | EX1 Cosmetics Invisiwear Liquid Foundation

If you have olive or yellow-toned skin, the struggle to find a foundation with the right shade is probably all too familiar to you. These days, makeup brands try to branch out their shade ranges in order to include us yellow undertoned folk more, however, I find that a person is likely to find a better match in foundations that have a higher price tag. To make matters worse, it’s even more difficult to find a foundation with enough olive undertones in it; I’d say almost impossible. Because of this, I’m always on the search for the perfect foundation match, and while I’ve been browsing, I’ve read many raving reviews about one foundation line in particular by a brand called EX1 cosmetics that create foundations which supposedly cater to individuals with olive/yellow undertones. I’d only ever heard of it from YouTube, so I didn’t really look into it much since we all know that “YouTube only” brands are, more often than not, heavily sponsored. However, I finally decided to bite the bullet when I found a website that was selling the foundation for a very reasonable price, and also included free shipping. Clearly, when a site offers free worldwide shipping, I have to take advantage of it! So, if you’d like to learn more about this foundation and see whether it lives up to the hype or not, please keep reading.

EX1 foundation F300 NC40 review

Overview

I picked up the EX1 Cosmetics Invisiwear Foundation from lookfantastic.com for about $21 CAD for 1 oz. of product. I got the shade F300, which is supposed to be a match for individuals who range between NC37-NC40. Right away, there’s two things about this foundation that really stands out; the good being that it is very affordable, and the bad being that it only comes in 5 shades, the lightest being around NC25 and the darkest being about NC45. That range definitely excludes many individuals, which is very unfortunate. Before I get into the details of how the foundation actually performs, here is the description provided from the Look Fantastic website:

Achieve a flawless complexion with EX1 Cosmetics Invisiwear Liquid Foundation, a lightweight, lumious makeup base.

Expertly concealing imperfections, the luminous foundation is formulated with ‘true colour’ pigments and light diffusers that work in harmony with your skin’s natural tone, unifying and perfecting to leave skin flawless and youthful-looking.

Lightweight and ultra-blendable, expect a smooth and radiant complexion.

Let’s begin with the packaging. I think it’s very simple and practical. It comes with a pump, which is always nice. It’s sturdy and does the job; no complaints here!

EX1 foundation F300 NC40 review

Formula

The formula of this foundation is slightly thick and borders between a creamy and gel-like consistency. The reason why I say it’s gel-like is because although it is not a runny foundation, it feels very lightweight on the skin. It is a medium coverage foundation that has a natural finish, however it definitely needs to be set since it is slightly sticky to the touch. It has buildable coverage and can be layered on without looking cakey. Overall, the formula is quite nice.

EX1 foundation F300 MAC NC40 EX1 foundation F300 NARS barcelona EX1 foundation F300 giorgio armani luminous silk 6.5 EX1 foundation F300 MAC NC42

As for the shade, I went with F300 thinking it would be closer to the NC40 range, however it definitely isn’t as yellow. F300 is a great match for me at the moment, however it was a little darker than I expected it to be. I believe that the F300 definitely has more of an olive undertone rather than a golden one. Compared to the other foundations in my collection which I would usually wear with my current skin tone (excluding MAC Pro Longwear in NC40), it looks a lot more neutral, however on the face, it doesn’t look ashy at all, and as I’ve mentioned before, it matches me quite well.

Application & Wear

I have used this foundation both with a flat-top kabuki brush and a Beauty Blender, and not surprisingly, the kabuki brush gave much more coverage than the Beauty Blender. For the purposes of this review, I used a Beauty Blender because that’s the tool I use the most to apply foundation. I’ve tried this foundation with and without a primer (the demos in this tutorial are shown without a primer), and found that the primer doesn’t really affect the wear or application of this foundation dramatically.

I used one pump of product to cover my entire face and neck. As seen below, the foundation does an amazing job of evening out my skin with just one layer, and provides a moderate amount of coverage.

before ex1 foundation f300 nc40

Bare skin

ex1 foundation f300 nc40

One (1) layer of the EX1 Cosmetics Invisiwear Foundation in F300 on NC40 skin

Some of my redness and dark spots still peak through after one layer, however this foundation can be built up to a medium-full coverage. Upon application, I noticed that it felt very lightweight on my skin – almost like a tinted moisturizer. It blended into my skin very well and it took little to no effort to apply the foundation, both with a brush and a Beauty Blender.

ex1 foundation f300 nc40 texture

Close up of one (1) layer of EX1 Cosmetics foundation in F300

It has a very natural finish, similar to that of dewy, freshly moisturized skin. Since I have combination skin, I do have to set the foundation with a little bit of powder in order for it to last longer throughout the day. I’ve worn this foundation on several occasions and found that it wears quite well over an extended period of time. It does eventually sink into fine lines (a common problem I have with most foundations), however it did not emphasize my pores all that much, and I didn’t really get extremely oily. I wouldn’t, however, wear this foundation if you do have oily skin on a hot and humid day. That was the case with me the other day and my nose was practically a mirror. Apart from that, even if my face does get a little shiny, the foundation never oxidized and never felt uncomfortable. It can last up to 6-7 hours on combination skin if set. I would imagine this foundation would be a dream for people with drier skin types.

Final Thoughts

Overall, I am very impressed with this foundation. The formula is wonderful; it’s lightweight, provides great coverage, and actually does make the face look quite flawless. The shade range is a little disappointing, and I really do wish that EX1 cosmetics eventually releases some new shades in order to accomodate more skin tones, however I’m quite happy that I found a match for myself in this line. You really can’t go wrong with this foundation, especially at the price it’s being sold at. So if you have slightly dry to normal to combination skin that falls between the NC25-NC45 range with olive undertones, I highly suggest giving this foundation a try.

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